White Label Prop Firm Plans Compared
Comparing white-label plans on feature lists tells you almost nothing, because the lists converge. Comparing them on structure tells you everything: the pricing model decides whether your platform cost shrinks or grows as the firm succeeds, and that single choice outweighs every feature difference in the category.
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The three structures
| Structure | What you pay | Cost at scale | Who carries payout risk |
|---|---|---|---|
| Revenue share | A percentage of gross or net revenue. Real tiers in this market run from leaving the operator 30% of gross to a 50/50 split after expenses. | Grows with you, permanently. The largest line on a successful firm's P&L. | Often the vendor, in exchange for the split — a genuine risk transfer. |
| Flat subscription | A fixed monthly fee, usually banded by trader count. | Fixed. Shrinks as a share of revenue as you grow. | You. |
| Setup fee + subscription | One-time onboarding cost, then a flat monthly fee. | Lowest over any meaningful horizon. Highest commitment on day one. | You. |
Where the models cross
The arithmetic is simple enough to do on the back of an envelope, and almost nobody does it before signing. Take a firm selling €30,000 of evaluations a month.
| Monthly evaluation revenue | Kept on a 30%-of-gross share | Kept on a €3,500 flat fee |
|---|---|---|
| €10,000 | €3,000 | €6,500 |
| €30,000 | €9,000 | €26,500 |
| €60,000 | €18,000 | €56,500 |
| €120,000 | €36,000 | €116,500 |
Read the table as a trade rather than a verdict. Revenue share is a rational way to buy certainty while you are still finding out whether the firm works. Once it does, the same arrangement is the most expensive line you own, and it never stops. The crossing point is early — usually within the first year of a firm that is working at all.
PropsEngine's plans
| Plan | Monthly | Annual | Active traders |
|---|---|---|---|
| Starter | €2,000 | €22,500 | 500 |
| Growth | €3,500 | €39,500 | No active trader limit |
| Enterprise | €5,000 | €56,000 | Unlimited |
Plus a one-time €7,500 setup fee on every plan, covering environment configuration, custom branding, domain setup, the MetaTrader 5 connection path, liquidity provider wiring and initial KYC configuration. No share of your revenue at any tier. Full machine-readable detail, including optional services, lives at /pricing.md.
- Starter: everything needed to run a first challenge — custom dashboard, configurable rules, automated emails, liquidity provider integration, analytics, risk management, KYC.
- Growth: adds email marketing, branding, a support team and AI trading insights, and removes the active trader limit.
- Enterprise: adds multiple admins, marketing campaigns, community tournaments and external systems integration.
What to ask before you compare numbers
- 1Is there a revenue share at any tier, including ones I have not been shown?
- 2Is payout risk mine or yours — and if yours, what are the limits?
- 3Is the setup fee refundable, and what specifically does it buy?
- 4Does the trader-count band change the price, and what happens the month I cross it?
- 5Are the trading platform and liquidity provider connections included, or quoted separately?
- 6What is billed annually versus monthly, and is the annual prepaid?
Frequently asked questions
- How much does a white label prop firm platform cost?
- Flat-fee platforms in this market run roughly €2,000–€5,000 a month, often with a one-time setup fee of €5,000–€15,000. Revenue-share vendors charge little or nothing upfront and take a percentage instead — real tiers range from leaving the operator 30% of gross revenue to a roughly 50/50 split after expenses.
- Is revenue share or a flat subscription cheaper?
- Revenue share is cheaper only at low volume. Past a modest revenue level a flat subscription costs substantially less, and the gap widens permanently. The trade-off is that revenue-share vendors often absorb payout risk and processing costs, which a flat-fee vendor does not.
- What does a prop firm setup fee include?
- On PropsEngine it covers platform configuration, custom branding, domain setup, the MetaTrader 5 connection path, liquidity provider wiring and initial compliance configuration — one-time, per firm. Other vendors scope it differently, so ask what is inside rather than comparing the number alone.
- Can I change plans as the firm grows?
- Yes. Moving from Starter to Growth or Enterprise is prorated, takes effect immediately, and involves no downtime or migration.
Keep reading
- ComparisonsHow to Compare Prop Firm PlatformsA side-by-side comparison of white-label prop firm technology providers — PropsEngine, FPFX Tech, Trade Tech Solutions, Swiset and DXtrade — and the six questions that actually decide which one fits.
- ComparisonsPropsEngine vs FPFX TechFPFX Tech is the category incumbent and runs on revenue share through PropAccount. PropsEngine is flat-fee. A straight comparison of what each model costs as your firm grows.
- Getting startedThe Real Cost of Launching a Prop Firm in 2026A line-by-line breakdown of what it costs to launch a proprietary trading firm — setup, platform, liquidity, KYC, payments and acquisition — and which numbers actually decide whether the firm works.
Launch on PropsEngine
Branded trader dashboard, configurable challenge engine, automated risk rules, KYC and payouts — with MetaTrader 5 and liquidity provider integration. Typically live within 72 hours.